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Discussion Starter #1
The Civic take another step towards Accord-Lite with Honda's plan for Civic Hybrid...

From AN:

When the Civic is redesigned, the hybrid version will move from its one-motor IMA system to a two-motor system, which allows extensive electric-only driving. One motor powers the wheels; the other recharges the batteries. It will be a cheaper version of the same system that is in the Accord Hybrid.
http://www.autonews.com/apps/pbcs.d...=&Type=HONDA&ID=3188507&Selected=5&class=3913
 

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It makes sense that they would use the same system as the Accord. No sense in making a whole new system for the Civic, especially since it is a cheaper model than the Accord. I'm just happy that they are going to make a hybrid model. There is a sizeable group of people who would purchase it.
 

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Great improvement.
The improved hybrid system should help position them better among the competition and quite possibly end up being one of the better hybrids on the market.

Now I just wonder what this may do to cost on our end.
 

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Discussion Starter #4
Great improvement.
The improved hybrid system should help position them better among the competition and quite possibly end up being one of the better hybrids on the market.

Now I just wonder what this may do to cost on our end.
Nothing unless you're buying one... Honda aren't rookies when it comes to hybrid power. If they're sharing systems it means costs are being amortized quicker which logically would say no pass through of hidden costs...

OR maybe thats exactly why they ass the costs on to further increases the margins??
 

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It's a great opportunity to increase price, but in order to better justify that, the entire segment would have to be factored in, how much sense it makes and what a higher price or lower price will and won't do for them.
 

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I'm sure Honda will do a little of both, increase their margins and also try to offer better value than their competitors. Pricing is a science and I'm sure they have a lot of research to figure out exactly where to price it. Wouldn't the main competitor to the Civic hybrid be the Prius?

In Canada it starts from $26,305, so could we expect it to be priced around there?

The hybrid Elantra starts at $28,499. So there is some room to price low or high depending what Honda wants to do.
 

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No need to reverse engineer it when they already have market defined price ranges to stick within to stay relevant. Why go back to the drawing board when it's right in front of your face. Horrible strategy.
 

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Discussion Starter #8
Honda UK is claiming the 10th gen hybrid is going to be as important as VTEC was for them in the past... LOFTY statement

There’s also likely to be a hybrid version. “We’ll come back with a class-leading hybrid powertrain in the next five years,” said Crossman, “and it’s likely to make as much impact as the VTEC valve system.”

Crossman admitted that Honda has fallen behind with hybrids, despite being the first manufacturer to launch one, with the Insight coupé.
http://www.autocar.co.uk/car-news/m...vic-coupé-points-towards-next-five-door-hatch
 

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Honda has a really sweet 1-motor hybrid system in the Fit that includes a 6-speed DCT. The electric motor handles 1st gear so, in effect, it's a 7-speed transmission with the torquey, smooth electric motor handling the start. It's a shame we can't buy it in the US. Honda's 2-motor system is probably the best hybrid system on the market now. Production problems with the hybrid Accord have kept the price out of range for many, though. I'm keeping my fingers crossed for the new Civic hybrid. I want gas prices to stay low so that demand for the hybrid will not be that strong, but not so low that Honda refuses to bring it here like they did the Fit.
 
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