Although this vision has been slowly coming to light with the brands recent products, it's great to hear it how it's stated here coming from the brands CEO.
its not that Honda thought volume was more important than quality, its that they thought they could ramp up volume and accelerate lead times without any effect on quality.Glad to hear this. I think its strange that companies would even think that volume is more important than the quality, performance and style of their vehicles.
Kinda like when McDonalds started advertising that their chicken nuggets were now made with all real chicken meat. That's great, but why weren't you doing that already?
It's all about making a great product. As they say, "if you build it, they will come."Critically Honda will return to content focused development, the volume will follow.
Yea, they had to come up with some nicer language than just being like, "we are making boring cars and have decided to stop."They're still approaching it with a volume mindset although they've established a following to ensure enough eyes are on them. Basically they're not going to keep up this streak of boring cars, BUT of course they don't want to put it like that, has to be worded as it was.
shedding a bland image is a daring enterprise. Consider the fact that most people like bland, are bland and do not read car blogs...Yea, they had to come up with some nicer language than just being like, "we are making boring cars and have decided to stop."
That's why I always believed they should go with sporty design but not make the whole vehicle live up to it, just too much effort when they already seem to have a good 'recipe'.shedding a bland image is a daring enterprise. Consider the fact that most people like bland, are bland and do not read car blogs...
careful, one size fits all usually fits noneI think they should have a base model that appeals to all and then make the coupe and performance models more interesting. It's about have options for everyone.
While i understand the sentiment. That's not as relevant for cars. I think what was meant was. Offer a civic (sedan and hatch variants) in trims that directly relate to the largest demographic of buyers (LX,EX,EXL). Utility, comfort, etc. But at the same time differentiate other models/trims to appeal to the lower demographics. The coupe/Si/SE(Sport) models and trims could be differentiated enough from the sedan and hatch base models to appeal to some of the enthusiast crowd.careful, one size fits all usually fits none
It's not really one size fits all. It's, "here are a few different versions, one of which will be the right one for you."careful, one size fits all usually fits none