Honda’s Formula One performance hasn’t been the best lately, in fact the Japanese brand has not scored a single podium finish since collaborating with McLaren three seasons ago. But with the new Civic Type R and Si arriving at dealerships in the coming weeks, Honda wanted to remind us of their racing DNA in their lasts ad campaign titled “Racing at Heart”.
Linking their high-performance racing models to their production vehicles, the 30 second commercial starts off with a Baja-spec Ridgeline ripping through a canyon before transforming into the Global Rallycross Civic Coupe drifter with Red-Bull livery. Completing its drift, the coupe makes a jump before morphing into a Honda-powered IndyCar and then it finally turns into a production Civic Type R at a stop light.
The spot ends with this inspirational piece; “There’s a challenging spirit within Honda. It gives us the courage to go faster and the thinking to make it real. Whether it looks like a truck, a sedan, or a coupe, inside is the heart of a racecar.”
We can expect to see this ad play during the NBA Conference Finals on ABC, this year’s Indy 500 race qualifiers on May 20th and the 21st, and the ABC's 500 race broadcast on May 28th.