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Discussion Starter #1
Some good news from Honda today. Honda's CEO has said that he will prioritize quality improvements over the companies goal of selling 6 million cars a year starting in April 2016. I think this is good news for a few reasons.

First, when car makers emphasize sales first, quality tends to suffer. Look a Toyota and GM past. So I think that it is important to get your priorities right.

Second, automakers have been recalling vehicles like crazy this year, which should inspire some introspection in the market. Certainly there is something wrong with quality controls in the auto industry, so really this should be near the top of priorities for all auto makers.

Honda has built its reputation on quality, so without it, the floor will have dropped out from under them.

"My heart aches over the fact that our customers have been injured or killed in our products with air bags," Honda Chief Executive Takanobu Ito told reporters at an event to launch the new hybrid Legend model.
http://www.reuters.com/article/2014/11/10/us-autos-takata-honda-idUSKCN0IU03Z20141110
 

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no don't get it twisted this is absolutely about sales. The only reason one comes out and cries quality over volume is the hope of spiking volume... Its like making 2 rights instead of 1 left.

You want to know whats wrong with "quality controls" in the industry? Its a little thing called growth. So much pressure is placed on these companies to consistently beat numbers from the previous year it becomes pump and dump. Besides consumers turn their cars over so routinely vehicles just need to make it through the first 4 years of song and dance...
 

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Discussion Starter #3
I don't think that it is about sales volume. I think that a better target is profit margins. Certainly focusing on quality does not look exactly the same as focusing on volume. I think the whole point of this post and the article linked to it is that growth doesn't necessarily have to mean more volume. Other things can take priority.
 

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I don't think that it is about sales volume. I think that a better target is profit margins. Certainly focusing on quality does not look exactly the same as focusing on volume. I think the whole point of this post and the article linked to it is that growth doesn't necessarily have to mean more volume. Other things can take priority.
No, in the language of manufacturing growth means volume 366 days per year EVERY YEAR.

Lets break this down then.

Concerns about potentially defective air bags made by Takata Corp (7312.T) have led to recalls of millions of cars by 10 automakers in the United States, mainly Honda.
The root of Honda's quality issues are components manufactured externally, which means that Honda actually has little in terms of control. (Oh and if you look into the airbag fiasco you will find that the majority of cases are on 10+ year old vehicles in humid climates. The seals are being eaten and moisture is getting into the system a wreaking havoc. But its a manufacturing defect and not wear and tear 10 years on right???)

"My heart aches over the fact that our customers have been injured or killed in our products with air bags," Honda Chief Executive Takanobu Ito told reporters at an event to launch the new hybrid Legend model.

"We are, as are other companies, conducting regional recalls in the southern states of the United States and analyzing the data. What we need to do first is to get those result and take appropriate action."
The two included quotes deal directly with recalls. I will repeat this has nothing to do with overall quality, this is pure public relations. Damage control, "look we're a company that cares, we're not like those other guys". Branding 101...
 

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People will still buy crappy cars no matter what. If Honda decided to say "Screw quality, we're sellin' turds on wheels" people would still buy them. Not as many units, but Hondas would still move. When manufacturers increase quality, generally the price goes up along with it. If the price goes beyond one's price range, the customer will simply look elsewhere for a vehicle. This is why I refuse to buy a 3rd gen Fit to replace my 2007 Fit. And because the new Fits look awful and I've sunk a lot of money into the Fit I have to make more 115whp.
 

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Now to see if information on them improving things will stop here or turn into something we get to see more about, it sure would help their case to show and tell us more about what exactly they're doing.
 

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Discussion Starter #7
No, in the language of manufacturing growth means volume 366 days per year EVERY YEAR.
I am playing off of this quote from Jalopnik.

The pursuit of higher sales rarely results in higher quality. Look at Toyota. Look at GM. Look at Volkswagen. Profits are actually a better goalpost.
 
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