People will still buy crappy cars no matter what. If Honda decided to say "Screw quality, we're sellin' turds on wheels" people would still buy them. Not as many units, but Hondas would still move. When manufacturers increase quality, generally the price goes up along with it. If the price goes beyond one's price range, the customer will simply look elsewhere for a vehicle. This is why I refuse to buy a 3rd gen Fit to replace my 2007 Fit. And because the new Fits look awful and I've sunk a lot of money into the Fit I have to make more 115whp.