Honda sales in Europe are not doing so hot right now. The Civic factory in the UK can put out 250,000 cars a year, but output has been reduced to about 100,000 due to lack of demand.
To remedy the situation, Honda is going to be importing Civic hatchbacks from the UK to the US. That will most likely include the Civic Type R that was just recently unveiled in Geneva.
Honda is planning to import between 30-40k units a year. Most of those will be Civic Sports and not Civic Type Rs.