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I usually target 1% over dealer invoice. This gives them some profit in addition to their unit bonuses. However, I would never buy a first year production of any make, so having to be the "first on your block" may be more expensive. I've had good luck following the advice on this site.

My problem is not that I want to "be the first on my block." It's that I need a car NOW. So I guess I will have to pay a higher price than I would get if I could wait a few months.
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