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It's smart for them but horrible for consumers, they make a killing from the start and with what they end up having to pay in the end, they still come out on top. With big brands there's a lot of loyal customers that will still stick with the brand even when real concerns like this come up.
 

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On a side note... one website that deals in depreciation, has seen the % of depreciation on diesel VW models double or more since the scandal was brought to light, which sucks for the owners of these cars that were expecting to sell them down the road... Jetta TDI models have depreciated almost 7.9% since the scandal started compared to a 3.4% industry standard.
Only way for owners to look at it as a win is that they saved a lot from not having to go gasoline. With the amount of people impacted we're going to hear about some looking to VW to pay up.
 
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