Is it just because it's a coupe? Because I can get a good price on the sedan right now and it's only been out for 2-3 months.When it first comes out, there will be no negotiation, you'll pay sticker price. If you want a better deal wait about 6 months after it comes out
And just see which dealership is willing to price as close to what you want as possible.Not sure which model you were inquiring about but I priced one out for the 2016 DX model using unhaggle.com and they provided a dealer cost. So if you know what the dealer gets the car for you have some room for bargaining.