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Will I have to pay MSRP?

7415 Views 20 Replies 8 Participants Last post by  Razer
Will all the new civics be going for MSRP when they hit the market? I'm asking this because I plan on contacting my dealership to ask if they can put me on a waiting list once the car debuts on the 16th. I wouldnt want to sound too forward and interested if they will be available for lower prices. I would really appreciate any insight, especially from someone who has experience purchase a NEW new car.
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Getting lower than MSRP happens for a few reasons. If Honda wants to give people an extra nudge to buy their vehicles, they could be OK with selling less than MSRP. The Civic will be pretty popular though, so I don't think you'll get much traction on that point.

It can also be used by dealers to sell extra cars to meet their sales quota at the end of each month. You could get some traction there if you have a dealer that is just under its monthly quota and you are buying at the end of the month.

Generally, I think it might be hard to get a sub-MSRP Civic, especially when it first comes out.
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In my experience with honda... they rarely deal... you walk off the lot after turning down their offer, they won't call you back (unlike other automakers)... plus brand new all better civic... plus the fact the civic always sells well. Good luck getting anything off MSRP unless you wait a year and go for their clearance event next summer. Or even better, wait 3 years and go for a clearance event before the 10th gen mid model update happens.

Honda is pretty inflexible with their pricing, because they don't need to cut prices to sell cars. Even when i was looking at the slow selling CRZ they were unwilling to come down in price.
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If you really want a deal, you should go to an FCA brand or Chevrolet. I believe they give out discounts most often.
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most dealers will take a refundable deposit so if pricing isn't to your taste you can always pull out without risk...
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Thanks for all your insights. I dont mind paying MSRP, and it looks like I will have to. I just wouldnt feel right if I bought the car at a price I didnt need to. I'm just happy that we're getting close enough to the release where these questions are popping into my mind.
Ive never used it, maybe some people here have, but you could always wait a few months and use true car pricing and a true car dealer. That could potentially net you a few hundred bucks off the msrp of the car.
I haven't used True Car but I hear great things about it. It is definitely a tool that you could use. The good news is, I don't think you'll have to spend over MSRP for sure. The Civic is such a popular vehicle, if one place is charging too much for it, you can always head to another dealer and get it for a cheaper price.
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I haven't used True Car but I hear great things about it. It is definitely a tool that you could use. The good news is, I don't think you'll have to spend over MSRP for sure. The Civic is such a popular vehicle, if one place is charging too much for it, you can always head to another dealer and get it for a cheaper price.
Ive said it before in another thread. Starting a bidding war between 2 or more local dealers will always net you the best price.
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MSRP? We Don't Need No Stinking MSRP!

If you absolutely just have to have one of the first new '16 Civics delivered, then expect to pay at least MSRP. Personally, I'd wait to see how well they've designed them first. Then I'd order one to my specifications. I also never approach a dealer without having done my homework on pricing and usually offer 1% over dealer invoice. That way they make a bit, plus their unit bonuses and I get a bit of a price break. I bought Black Betty for $22,600 on an MSRP of $24,755 with no haggling. I use the car pricing web sites for pricing in my area and I have used the following web site for dealing with car salesman. This site is legit and the knowledge it offers works, so take the time to read all of the chapters that apply to you. I also go to a dealership, park by the service/parts door, enter there, and then go into the showroom. On the way, I stop by the customer lounge and pick up a cup of coffee. Then if a salesman stops me, I can honestly tell them I just came from the service department. They will assume I'm waiting on my car to be fixed and leave me alone. Then I look for the salesman's desk/office nearest the general manager's office. This will likely be the most senior salesman in the shop. He/She also may have the most awards displayed. This is the person I deal with from then on. I make first contact with my deal already calculated and with all of the options I want. I even get quotes from other dealers for comparison. I have yet to have an offer of mine turned down.

https://www.carbuyingtips.com/
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I haven't used True Car but I hear great things about it. It is definitely a tool that you could use. The good news is, I don't think you'll have to spend over MSRP for sure. The Civic is such a popular vehicle, if one place is charging too much for it, you can always head to another dealer and get it for a cheaper price.
In my local experience with nearby dealerships, edmunds has always offered a much better offer than trucar. Their offers are currently $17000 for the EX and $20000 for EX-L with Navi, and this includes the destination fee.

I'm just going to bite the bullet and buy at MSRP. l've been following edmunds price promise for the Honda Pilot and HRV and for the first few months they were stuck to MSRP and now there are only a couple hundred dollars off. I'm sure you could get a slightly better deal waiting and further negotiating with the dealer, but i'm going to forgo that to get the car at launch.
In my local experience with nearby dealerships, edmunds has always offered a much better offer than trucar. Their offers are currently $17000 for the EX and $20000 for EX-L with Navi, and this includes the destination fee.

I'm just going to bite the bullet and buy at MSRP. l've been following edmunds price promise for the Honda Pilot and HRV and for the first few months they were stuck to MSRP and now there are only a couple hundred dollars off. I'm sure you could get a slightly better deal waiting and further negotiating with the dealer, but i'm going to forgo that to get the car at launch.
I'm sure you'll have something to trade as well... you could try and put the screws to them for holdback though... that'll get you a couple hundred off MSRP, but there's really not much more they can go...

Remember the dealer is the factories first customer, you're the second...
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That and you have to keep in mind, this is their paycheck. These guys work on commission. Sales = paycheck. So you have to imagine being in their shoes, would you be so willing to cut your own pay to help someone else get a new car (especially if said paycheck was your ticket to a new car that month)? I try and be understanding of their unwillingness to make drastic price cuts (outside of clearance events etc) as long as they seem like they know what they're talking about (i can talk circles around most dealers in terms of specs, features, trims and options on a car im interested in) and they don't seem like the shady type purposely trying to take advantage of people.
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I never understand why people choose trade in when you could sell it to someone privately for a much better price. Convenience, sure. But there are many people who should explore this option.
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I never understand why people choose trade in when you could sell it to someone privately for a much better price. Convenience, sure. But there are many people who should explore this option.
On ideed. What they won't tell you is that dealers buy trade in's at wholesale price, not book/market price. They actually have larger margins on used cars then they do on new ones, there's a much larger delta between wholesale and the book price they sell them at then there is between MSRP new and dealer cost...
there will be deal because Civic isn't selling well comparing to HRV and CRV. If you look at Honda sales month over month, people buy more crossover type and buy less sedan, so dealer is willing to offer deal even for new model.

Ken.
Civic sales are doing pretty good for the segment. Here's the month by month breakdown:

http://www.goodcarbadcar.net/2011/01/honda-civic-sales-figures.html

Yes, the Accord and the CR-V outsell it, but not by much. In the compact class, only the Corolla outsells it and that's including the Matrix in the numbers. Now look at the competition in the segment:

http://www.goodcarbadcar.net/2015/09/usa-august-2015-ytd-vehicle-sales-by-model.html

Oh, and here's the HR-V numbers:

http://www.goodcarbadcar.net/2014/12/honda-hrv-sales-figures-usa-canada.html

To summarize things by U.S. 2015 YTD sales rankings:
Accord is #7
CR-V is #8
Civic is #9
HR-V is #116
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Civic sales are doing pretty good for the segment. Here's the month by month breakdown:

http://www.goodcarbadcar.net/2011/01/honda-civic-sales-figures.html

Yes, the Accord and the CR-V outsell it, but not by much. In the compact class, only the Corolla outsells it and that's including the Matrix in the numbers. Now look at the competition in the segment:

http://www.goodcarbadcar.net/2015/09/usa-august-2015-ytd-vehicle-sales-by-model.html

Oh, and here's the HR-V numbers:

http://www.goodcarbadcar.net/2014/12/honda-hrv-sales-figures-usa-canada.html
You also can't really compare the current civics sales to what the new car will be. The new civic is better in every way possible. The current civic, even after the refreshes, has gotten constant hate from people for falling behind in the segment, and yet it still pulls good numbers. That says alot about how the new civic will sell. Honda won't be offering any significant deals on the civic until it hits it's first summer clearance even to make room for new model years.
Going to be interesting in 2016. The Corolla was new for 2014. The Cruze will be a complete new platform for 2016 (looks like a large 9th gen. civic). The Focus is getting old (2012) and the Dart is, well, the Dart, but also getting long in the tooth. Mazda3 is also not a brand new platform (2013?). Hundai and Kia compacts are not that new either.
Indeed. Toyota did well and Honda has had good time to analyze the market and even change in accordance if needed.

With the way things are going it seems this could be an all around segment leader.
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