Getting lower than MSRP happens for a few reasons. If Honda wants to give people an extra nudge to buy their vehicles, they could be OK with selling less than MSRP. The Civic will be pretty popular though, so I don't think you'll get much traction on that point.
It can also be used by dealers to sell extra cars to meet their sales quota at the end of each month. You could get some traction there if you have a dealer that is just under its monthly quota and you are buying at the end of the month.
Generally, I think it might be hard to get a sub-MSRP Civic, especially when it first comes out.
It can also be used by dealers to sell extra cars to meet their sales quota at the end of each month. You could get some traction there if you have a dealer that is just under its monthly quota and you are buying at the end of the month.
Generally, I think it might be hard to get a sub-MSRP Civic, especially when it first comes out.