I'm sure you'll have something to trade as well... you could try and put the screws to them for holdback though... that'll get you a couple hundred off MSRP, but there's really not much more they can go...In my local experience with nearby dealerships, edmunds has always offered a much better offer than trucar. Their offers are currently $17000 for the EX and $20000 for EX-L with Navi, and this includes the destination fee.
I'm just going to bite the bullet and buy at MSRP. l've been following edmunds price promise for the Honda Pilot and HRV and for the first few months they were stuck to MSRP and now there are only a couple hundred dollars off. I'm sure you could get a slightly better deal waiting and further negotiating with the dealer, but i'm going to forgo that to get the car at launch.
On ideed. What they won't tell you is that dealers buy trade in's at wholesale price, not book/market price. They actually have larger margins on used cars then they do on new ones, there's a much larger delta between wholesale and the book price they sell them at then there is between MSRP new and dealer cost...I never understand why people choose trade in when you could sell it to someone privately for a much better price. Convenience, sure. But there are many people who should explore this option.